Podell says Next New has “cracked the code” with online advertising and monetization by offering integrated, co-branded content coupled with traditional pre-stream and mid-stream ad buys.
— http://tinyurl.com/7zudco Slightly disagree. I think co-branded content is a succesful monetization strategy for web video but pre-stream and mid-stream buys deter viewers and create higher abandonment rates. Something not addressed by Next New.
