Working with Diet Coke to unveil the first ever ‘live’ vending machine, Reverb Events helped to create a unique and shareable experience. Before of each of Katy Perry’s concerts at the O2 Arena, this live vending machine was placed outside the arena. A live Diet Coke Hunk interacted with visitors, and each person could win free prizes if they flirted and interacted with the hunk.
The vending machine was installed within a branded set encouraging the public to ‘Flirt for a free Diet Coke’. Following the flirt, the plasma screen flashed up the hunk’s heart rate and the machine came to life revealing the hunk inside and special prizes. Each moment was encouraged to be shared through a branded environment promoting social sharing.
Reverb captured the surprise reactions and the best flirting moments to create a short, shareable piece of content for earned and owned channels. This delivered not only a fantastic consumer engagement vehicle, but also excellent content and imagery that landed national, consumer and social coverage for both Diet Coke and The O2.