Measurement Refresh
Redefining and analysing Google’s global organic social media measurement approach. The focus of this work was to ensure that social media efforts map back to brand impact. Reviewed previous and conducted new research usingfactor and regression analysis to drive a new direction for Google’s measurement approach.
Content Quality Analysis
Reviewing the entire Google global portfolio organic social assets to review content quality and define quality and content trends in relation performance. The in-depth study took a step back from just metrics to review content quality, the characteristics of each piece of media, and then mapping it back to performance.
AI Analysis
Deep diving into how global social teams have been using AI in their approach to creating, reviewing, and analysing social content. Mapping out potential paths to unify and build new global solutions to drive even further impact from