LOU gathers what the top 150 voices in fashion are posting across your favorite social networks – all in one app.
LOU's content team worked with our fashion advisors to select the most inspirational people and brands to feature. The team then manually select the best stories and images daily to ensure the highest quality of content. It's a shoppable Pinterest without the noise.
Helped shift the social strategy from one that was community management based into a social product design. Worked with the developers to help design the social product road map for the launch of the shoppable social look book. From social plug-ins to social UX of design, advice was given on building a social product vs a social community.
The LOU iPad App was the first product launched at Hunting Season. The goal was to drive traffic to luxury brand websites by turning inspirational social feeds from our curated set of 100+ fashion influencers into one shoppable interface. Responsibility included branding, design, and content strategy.
Freelance for A Hunting Season 2013