HUGE developed an original idea to make holiday shopping feel more entertaining and less like a chore. The creative idea worked across traditional platforms including broadcast and an online ad campaign that was Mastercard’s largest digital ad spend, resulting in nearly one billion online impressions.
In order to keep the process simple and usable, shoppers set their price point and then answered a few questions about the gift recipient. The Priceless Gift Finder then revealed personalized gift selections with accompanying ratings and reviews. The celebs helped guide the gift selection process, hilariously suggesting not-so-perfect gift ideas before leading visitors to a highly-curated list of Amazon products.
Socially, the build included leveraging Amazon’s API web services platform and Facebook integration to provide specific product data. Shoppers could sign on with their Facebook logins in order to compile lists of their network friends, revealing pre-loaded profile information. The resulting platform made holiday purchases easy for consumers, and in return increased sales conversions for MasterCard.