Globally Red Bull has thousands of events across the world, from Sound Space concerts to Flugtag to Red Bull X-Fighters events. Although our professional photographers could capture all the moments professionally, how could we encourage more people to share on their own social feeds, their own personal experience? Red Bull Afterparty became the solution.
The Afterparty content hub allows Red Bull’s community to re-live the moment, in the form of a photo-sharing afterparty. Leveraging Facebook’s photo-tagging API, event attendees could tag themselves and their friends in the brand’s official photos.
The UK and Asian Pacific region have utilized the global site the most. 20,000 photos have been uploaded and the most popular event logged 100,000 views of its album.