Joined the Red Bull team in 2011 to become at first the Global Social Media Manager. Create a social media strategy for all of Red Bull’s own editorial social channels,and increased interactions and impressions 8x in 6 months organically. On top of increasing all channels fans, like the Red Bull Facebook page from 10 million to 35 million, the Red Bull brand was named the #3 Most Engaged Brand via Mashable and the #1 Social Media Video Company by Go Viral in 2012.
The strategy of understanding the audience vs selling your product also showed an uptick in considered purchases by fans of the page from a 2011-2012 Nielsen Study, and has oft been cited as a best in class social media marketing example.
Brand (product): Launch of new products, consumption occasions, advertising, on package integration; Digital brand lead for launch of product in the Philippines
Red Bull Media House products: Film, Television, Print, Mobile Apps, Mobile Service provider, Games
Sports: Event activations, Athlete social media, digital product development
Motorsports: Red Bull Racing and Torro Rosso team strategy, support, and innovation
Culture: Events activations, own culture platforms, opinion leader activations