Social lead for the Red Bull Stratos, a scientific mission to 120,000 ft that saw one man jump from a stratospheric balloon and break the speed of sound in freefall.
Given the challenge to make this event bigger than the moon landing, the social strategy was key in making this happen. Understanding that people would go to their favourite video platform or local news station to learn more, the social strategy focused on having the live video embedded on every potential website. Using YouTube, we created an opportunity to live stream the video and to allow broadcasters to take the feed directly for their own sites to promote.
The event drove a record setting 8.4MM concurrent live stream views on YouTube, a record that still stands today. It also drove 7% of all internet conversation on the day including: 3MM+ tweets globally, 6 trending topics worldwide, and over 1 MM Likes (100k shares, 30k comments) across the two Facebook posts.