In 2010, the United Nations Development Programme premiered a new PSA with its Goodwill Ambassadors Didier Drogba and Zinedine Zidane to kick off the 2010 FIFA World Cup in Cape Town.
To support this international campaign, Huge partnered with the UNDP to design and develop a website for the campaign. A full strategic team volunteered their time and passion to deliver the site in less than a week. As part of this campaign, a larger social undertaking was led to create a comprehensive global and local overarching organisational social strategy which was both informational but functional for local teams on the ground.
A complete social strategy, social visual design and approach was created for the UNDP that helped them redefine their social presence and work as a sell-in for local teams.