Led on both the global and EMEA wide #WithMe initiative including supporting the social strategy around partners including the Vatican and national governments and health services. Helped craft activation and messaging around the global #WithMe campaign for creators and livestreams such as Andrea Bocelli's Music for Hope which has over 44 million views.

As the Ukraine war broke out, there were big questions happening across all Google businesses on what we should do, and how we can support both employees and users of services. With my position in EMEA, I helped drive the insights from social on global perception, misinformation, and creators in trouble in the region. This helped craft a quickly executed initiative on social and on platform to inform creators how to secure their accounts, as well as create a protocol for creators that were seen to be in danger from the conflict.

With the anniversary of the Holocaust, there was a question across the business of how or if we should support. The initial idea was for YouTube social to put out a tweet, but knowing the community and the perception, worked to build a more robust strategy so it wouldn't be seen as an empty gestured. I therefore led the cross Google initiative that involved Google Culture and Arts team updating their Holocaust stories and content, driving the executive strategy for the CEOs of YouTube and Google to support on social, and building out a comprehensive social plan for all Google channels and key opinion leaders.